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Product launch
A schedule template for launching a digital product: research and validation, MVP development with QA and beta, and a go-to-market track running in parallel — positioning, website and campaign — until the launch milestone.
41 business days10 tasks3 phases
Use this template Free — opens in the editor ready to adjust
WK 1
WK 2
WK 3
WK 4
WK 5
WK 6
WK 7
WK 8
WK 9
Discovery
Customer research
MVP scope definition
Prototype and validation
Build
MVP development
Integrations and payments
QA and beta testing
Go-to-market
Positioning and pricing
Website and assets
Launch campaign
◆ Launch
Schedule preview (calendar weeks from the start)
Phases and tasks in this template
1. Discovery
- Customer research5 business days
- MVP scope definition3 business days
- Prototype and validation5 business days
2. Build
- MVP development20 business days
- Integrations and payments8 business days
- QA and beta testing7 business days
3. Go-to-market
- Positioning and pricing4 business days
- Website and assets6 business days
- Launch campaign8 business days
- LaunchMilestone
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