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Cosmetics e-commerce

A schedule template for building a cosmetics e-commerce website: brand identity and catalog architecture, product photography and content, key-page design, platform setup with payments, shipping and SEO, and end-to-end purchase testing until the store goes live alongside the launch campaign.

30 business days13 tasks4 phases
Use this template Free — opens in the editor ready to adjust
WK 1
WK 2
WK 3
WK 4
WK 5
WK 6
Strategy and identity
Briefing and competitor analysis
Brand identity and style guide
Catalog architecture (categories and attributes)
Design and content
UX/UI for key pages (home, product, checkout)
Product photography
Product entry and descriptions
Development
Platform setup and theme
Payment integration
Shipping and logistics
Technical SEO and analytics
Launch
End-to-end purchase testing
Launch campaign
Store live
Schedule preview (calendar weeks from the start)

Phases and tasks in this template

1. Strategy and identity

  • Briefing and competitor analysis3 business days
  • Brand identity and style guide5 business days
  • Catalog architecture (categories and attributes)3 business days

2. Design and content

  • UX/UI for key pages (home, product, checkout)8 business days
  • Product photography5 business days
  • Product entry and descriptions6 business days

3. Development

  • Platform setup and theme5 business days
  • Payment integration4 business days
  • Shipping and logistics4 business days
  • Technical SEO and analytics3 business days

4. Launch

  • End-to-end purchase testing4 business days
  • Launch campaign5 business days
  • Store liveMilestone

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